Taylor Made is preparing for a significant event on Oct. 29 when the farm will offer a share in stallion Not This Time at the Keeneland Championship Sale. The stallion, who began his stud career at $15,000, now commands $250,000 and his book is essentially full for 2026, according to farm representatives.
The demand comes with impressive credentials. Not This Time led all sires with 14 horses selling for $1 million or more at the Keeneland September sale. He ranks as the No. 1 sire of graded stakes winners from this year’s 3-year-old crop, the top sire of 2-year-old winners by earnings, the leading sire of Black Type winners, and stands as the No. 2 general sire behind only Into Mischief.
Aaron and Marie Jones LLC will offer the share at the upcoming sale.
Travis White, Vice President at Taylor Made, discussed the rare opportunity with TDN’s Bill Finley ahead of the auction.
“It’s a very unique opportunity to buy into one of the best up-and-coming stallions in the world and one of the most valuable syndicated stallions in the world,” White said. “A lot of these big stallions are not syndicated. Coolmore and Spendthrift have a lot of great stallions and none of them are syndicated.”
White emphasized that share ownership provides guaranteed access to the in-demand stallion, plus significant financial benefits.
“This share also comes with all the revenue from the 2025 breeding season, which we project to be equivalent to almost three stud fees,” he noted.
When asked about potential pricing, White acknowledged the difficulty in predicting what the share might command at auction.
Not This Time’s journey to prominence wasn’t obvious from the start. Despite never winning a Grade I race and concluding his racing career after his 2-year-old season, Taylor Made saw potential.
“We were very familiar with the horse because he was born and raised at Taylor Made,” White explained. “Duncan Taylor was the person in our organization that really pushed to get this done. He gets most of the credit.”
The stallion’s fee progression tells a remarkable story of success. After maintaining $15,000 for his first four years at stud, strong performance from his first crop of 2-year-olds pushed the fee to $40,000. Subsequent increases followed: $45,000, then $135,000, $150,000, $175,000, and now $250,000 for the upcoming breeding season.
“Every year, the quality of the mares and the comparative index has skyrocketed from the $15,000 stud fee to where it is now,” White said.
This improvement in mare quality could potentially enhance future results, though White acknowledges it’s “hard to imagine they can run any better than they are now.” He believes Not This Time could develop into “a true international sire in the next couple of years” given his versatility and turf success.
Ten of Not This Time’s progeny have been pre-entered for the Breeders’ Cup, with White particularly excited about Goal Oriented in the Dirt Mile and Black Out Time in the Juvenile.
“We’re hopeful that he has a massive weekend, but we know these are tough races to win,” White said. “It’s exciting that he has gotten that many horses running in the Breeders’ Cup spread across a lot of races.”
The Keeneland September sale results stunned even veteran industry professionals.
“I have never seen anything like that before and I’ve been at Taylor Made for 17 years now,” White said of the 14 seven-figure yearlings. “Unbridled’s Song was a very successful sire for us, but it was nothing like this.”
Not This Time will also be represented by seven runners in Saturday’s GIII Bryan Station S. at Keeneland, further demonstrating his exceptional impact.
“He’s a once-in-a-lifetime kind of horse for us,” White said. “We are very lucky and fortunate and, knock on wood, he’ll continue to do well for everyone involved for many years to come.”
