Thoroughbred Breeders Australia has appointed Leanna Packard as its new Head of Marketing and Partnerships, effective September 1, the organization announced Wednesday. Packard will oversee marketing initiatives for both TBA and Aushorse.
Originally from the United States, Packard is a graduate of The Ohio State University who began her career in marketing at WinStar Farm in Kentucky before relocating to Australia. She brings eleven years of experience as Marketing Manager and Racing Coordinator at Newgate.
In her new role, Packard will lead marketing across both organizations, manage sponsorships and partnerships, and drive stakeholder engagement initiatives to elevate the visibility of Australia’s thoroughbred breeding and racing industry.
The announcement comes as part of a broader leadership restructuring at TBA and Aushorse.
Several other key appointments were announced alongside Packard’s role. Meagan McGrath joins as Head of Advocacy & Communications, Gemma Cameron as Head of Finance & Administration, and Madison Tims as Head of Education & Projects.
“These appointments mark an exciting new chapter for TBA and Aushorse,” said TBA and Aushorse CEO Andrew Hore-Lacy. “With the guidance of our Boards and the support of our members, we are well positioned to strengthen our industry and advance the interests of Australian breeders both nationally and internationally.”
The new leadership team will focus on strengthening Australia’s position in the global thoroughbred industry while addressing domestic challenges and opportunities facing breeders.
